AD | I have worked on this post in collaboration with a brand and have either been compensated for this post via a cash payment, gift, or something else of value for writing this post. There may also be affiliate links in this post which I may receive compensation for if you click on a link and ultimately make a purchase.
Update December 2018: Following the success of the Gruffalo, Stick Man and Highway Rat trails at Forestry Commission sites across England, Julia Donaldson and Axel Scheffler’s magical children’s picture book, Zog, will be the new activity trail for families to enjoy in the nation’s forests this winter. Launching on 11 January 2019, the trails will follow the premiere of Zog from Magic Light Pictures, on BBC One this Christmas.
The Gruffalo is going to be brought to life in the forest with new augmented reality app!
In the first development of its kind, Forestry Commission England and Magic Light Pictures bring The Gruffalo characters to life in the forest through a new augmented reality app.
The Gruffalo Spotter has been designed for exclusive use at 26 forests across England where visitors can join the adventure through the deep dark wood. Find your local forest here!
Families can follow clues on an interactive trail and track signs of their favourite characters based on The Gruffalo, best-selling picture book written by Julia Donaldson and illustrated by Axel Scheffler.
The self-led trail is packed with fun facts about forest animals with fantastic activities along the way. Once families have spotted the characters, they can use the app to bring the 3D character animation to life and take photos alongside them.
Their photos are automatically added to the device’s gallery, from where it can be shared via social media with the hashtag #GruffaloSpotters.
Taking family forest walks to new heights, the app mixes technology with the real world, encouraging children to get exploring, firing their imaginations and enabling them to have an all-new forest experience.
The Gruffalo Spotter’s app has been developed and animated by Nexus Studios and is available for free with no in-app purchases from the App Store and Google Play.
A Gruffalo Spotters kit will be available to buy on site and includes animal facts, tips for tracking wildlife, an evidence collection bag, a magnifying glass and a pencil to make a note of your forest finds!
Launch dates differ between forests, for further details please visit www.forestry.gov.uk/gruffalo
Why not enter our competition to WIN a Gruffalo Spotting Kit! Simply RT the tweet below and Follow MiniTravellers on Twitter. Terms & Conditions apply. RTs only – Quote Tweets won’t be counted
Competition closes 7pm Sunday 26th March. Winner to be chosen through Tweetdraw
Why not PIN this